An increase in operating revenue and net asset value has helped Geelong post a $1.7m profit for 2025.
However, the figure is significantly lower than last year’s $6.6m result, which was driven by the opening of the Joel Selwood Stand before the 2024 season.
The Cats’ operating profit before interest, depreciation, amortisation and net asset gains came in at $6.1 million.
Operating revenue rose $2.7m to $76.9m, thanks, in part, to the men’s team reaching this year’s grand final, with membership and ticketing reaching $27.8m – also a $2.7m increase.
Geelong received $19.5m from the AFL in distributions and prize money.
Net assets jumped from $24.6m to $26.4m, while the club received $3.4m in philanthropic contributions.
“On behalf of everyone at the club, I would like to thank our record-breaking 92,379 members for their passion and commitment in 2025,” CEO Steve Hocking said.
“This support assists in helping us drive continued growth on and off the field.
“It’s important our club remains financially strong to be able to drive excellence and chase greatness across our football programs, while also remaining committed to supporting our region and community.
“I’d also like to thank our principal partner, Ford, major partner, Simonds, our elite partners, and donors for their continued support and the important role they play in the strength of the club.
“As we look forward, the club is focused on its key business activities for 2026, while investing in the strategic projects that will shape the club’s future.”
Geelong will hold its Annual General Meeting at GMHBA Stadium at 6:30pm on Thursday, December 18.
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